There are some companies which realize what the market needs, quickly enough. And there are some which realize it not so soon. Verizon falls in the second category.
Verizon has only one Windows Phone in the market, the HTC Trophy. Which was launched last year. Probably, the company is sulking from the Kin debacle. Once bitten, twice shy, as they say.
But nevertheless, their CFO today announced the need for a third ecosystem. I’ll not take the fizz away and quote him –
We created the Android platform from beginning and it is an incredible platform today that we helped to create, and we are looking to do the same thing with a third ecosystem.
The third ecosystem, which he is referring to here, is Windows Phone. Some sources inform me that the company is waiting for Apollo and launch a Lumia, with Nokia. And apparently, this Lumia device will be exclusive to Verizon. If that happens, I think it’s a good thing.
But then again, if the company is going to wait until Apollo and then launch Windows Phone, I don’t feel good for the platform. There’s a reason why I don’t think it’s a good idea to wait until Apollo. Why?
Apollo is still far away. It’s in the Dogfooding stage – alpha builds are being tested by Microsoft internally. So yeah, it could be launched some where in September-October. And we’re still half a year away from October. Until then, Verizon is going to keep quite, and Windows Phone may not reach the amount of marketshare it would otherwise reach with Verizon putting some phones running the OS right now. If the share of Windows Phone remains low, or stagnates, it doesn’t bode well for the platform. The user confidence won’t be that high, and the buzz will fizz out. It will be more like Microsoft, Nokia and Verizon and other WP OEMs starting from the scratch. Which means all the hardwork done till date won’t yield anything.
For the third ecosystem to be strong enough, Verizon needs to out a device now. Probably, the Lumia 900, and the Titan II.