Microsoft Previews Mango, Brings In Smarter Apps And Tighter Integration

The Mango is here, finally. You’ll be served with some 500 new features, along with multitasking, tighter social networking integration and smarter apps. The update will reach Windows Phone 7 users for ‘free’. Err Microsoft, what’s novel about it? Oh I forgot they are used to extort money for upgrades to their Desktop OS.

“Seven months ago we started our mission to make smartphones smarter and easier for people to do more,” said Andy Lees, president of the Mobile Communications Business at Microsoft. “With ‘Mango,’ Windows Phone takes a major step forward in redefining how people communicate and use apps and the Internet, giving you better results with less effort.”

There’s loads of new features in there. Some of these are being highlighted here:

people want to interact with, not the app they have to use.

  • Threads – Switch between text, Facebook chat and Windows Live Messenger within the same conversation
  • Groups – Group contacts into personalized Live Tiles to see the latest status updates right from the Start Screen and quickly send a text, email or IM to the whole group
  • Deeper social network integration – Twitter and LinkedIn feeds are now integrated into contact cards, and Mango includes built-in Facebook check-ins and new face detection software that makes it easier to quickly tag photos and post to the Web
  • Linked inbox – See multiple email accounts in one linked inbox. Conversations are organized to make it easy to stay on top of the latest mail
  • Voice To Text and vice versa – Built-in voice-to-text and text-to-voice support enables hands-free texting or chatting.

Apps get smarter with the Mango update. Joe Belfiore went as far as saying “other OSs treat apps as silos”. So to back it up, they have made the way apps interact, smarter. Not just that, you now type a lot less in this update, compared to other OSs. Smart indeed.

  • App Connect – By connecting apps to search results and deepening their integration with Windows Phone Hubs, including Music and Video and Pictures, “Mango” allows apps to be surfaced when and where they make sense.
  • Improved Live Tiles – Get real-time information from apps without having to open them. Live Tiles can be more dynamic and hold more information.
  • Multitasking – Quickly switch between apps in use and allow apps to run in the background, helping to preserve battery life and performance.

The goodies don’t end here.

One of the most important thing people do on their smartphones is access internet. Or to put it more appropriately, this is one of THE most important thing people do on their smartphones. Microsoft has brought in some more new stuff, apart from the IE9 browser ported from the desktop that supports hardware acceleration.

  • Local Scout – Provides hyperlocal search results and recommends nearby restaurants, shopping and activities in an easy-to-use guide.
  • Quick Cards – When searching for a product, movie, event or place, see a quick summary of relevant information, including related apps.
  • Improved Bing services – Includes Bing Vision, Bing Audio and Bing Voice.

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Watch Joe Belfiore in action in the video below, showing off all the cool stuff. Note how fast the IE9 browser is compared to Android’s, Blackberry’s and iPhone’s, in that order.